| Benefits For the Planet |
Clay has been used on walls for thousands of years, but over time had become something of a lost art. With the green movement, clay has enjoyed a renaissance that has paved the way for American Clay to introduce it to the mainstream market.
It is our belief that as people become more aware of the importance of creating spaces that are both healthy to be in, and kind to the environment, that using natural finishes like American Clay will become the obvious choice.
Energy EfficiencyManufacturing of the product does not require any high-energy processing, which lets the clay have the lowest carbon footprint of any interior finish product. Once on your walls, the clay can increase energy efficiency up to 6%, making rooms warmer in the winter and cooler in the summer.
Longevity/DurabilitySustainable construction is the core value in the green building industry and with American Clay, your walls will stand as long as your home or office does, removing the need for continual repairs typical of other, more artificial products. Scratches are easily repaired with a bit of water and a sponge.
Renewable and Abundant Natural ResourceClay is an abundant and renewable resource that does not harm the earth when used.
Recycled and Reusable contentAll of American Clay's packaging is recycled and reusable. The clay itself is reusable - after application, any unused wet plaster can be dried and used again later for touch ups and repairs.
Indoor Air QualityAmerican Clay's plasters, primer and mud glue are comprised of zero-VOC materials and exhibit no off-gassing. The porousness of clay does not support microbial growth and does not allow moisture to accumulate, helping to maintain a mold-free environment with improved air quality.
American Clay Awards• 2004 Outstanding New Green Product By NAHB
• 2005 Product of the Year in Finishes Category By AR and
in the BuilderNews
• 2009 Winner of Paints and Finishes GREEN Log Home Awards
• 2009 Winner of the Green Products Award by Building Products Magazine
So bottom line, American Clays Plasters will help make your project better for your home in your city, as well as your home on Earth. To see how you can earn up to 8 LEED points by using American Clay, click here.
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